Is Your Website Worth Your Prospects Time?
According to Internet Live Stats, there are approximately 1.2 billion websites in the world – and you’re in direct competition with all of them. Whether they are in competing businesses or not, these websites are available for your clients and prospects to search and view, and that helps shape their overall expectations of other websites going forward.
As we discussed in an earlier post, being found is one of the most fundamental parts of your website strategy. But what do you do once your buyers have found you? The goal is to keep a visitor on your website for as long as possible. However, in today’s consumptive world, you have about 1 to 3 seconds to do that. You need to refine your strategy and tactics and compel your prospects to not only stay on your site, but to engage with you and convert from prospect to lead. So how do you know what is working and what isn’t?
Vice President Justine Warburton takes a deeper look at how to become and remain compelling in this week’s segment of Technology for Business Success. She will help you understand how to measure what is working and what isn’t, as well as offer industry insight into common website weaknesses.
As a business, your website visitors expect you to be an authority in your area of expertise. They want to know that you can solve their business problems and they start to build trust and a relationship with you the moment they land on your website. Every interaction is an opportunity, so ensure you’re maximizing your investment by developing a website strategy that considers your current and future goals. Digital, a Rand Group Service, can help. Contact our team of digital specialists today.