How to Optimize Your Website for Lead Generation

Optimize Lead Generation

Whether your company operates trains, manufactures tires, grows vegetables, or delivers professional services, an online presence is essential to growth. The accessibility and convenience of technology has changed the way your buyers search, make decisions and pay. The companies who have figured out how to adapt to this shift are the ones miles ahead of their competitors and reaping the rewards of happy clients, steady revenue, and exponential growth.

Drive Better Qualified Visitors to Your Website

The purpose of having a lead-generating website is to attract more qualified visitors to your website. In fact, 65% of B2B marketers admitted that generating traffic and leads is their top challenge (Hubspot, 2016). Before you start worrying about what they do when they get to your website, you need to make sure they can find you first. To put this into perspective, the top 3 positions of a search engine get the majority of clicks and qualified leads. If you’re nowhere to be found, then you lose in so many more ways that simply not showing up on search engine results.

Here is what you are missing out on:

  • Relevant traffic and prospective buyers coming to your website looking for your products or services
  • Opportunities to convert and nurture your visitors into paying customers
  • Valuable contact information and behavioral data on potential customers that you can use to target your campaigns
  • Hot leads to hand over to your sales team and keep them happy

Outsmart the Competition with Strategy and Maintenance

Your website is an online engine used to educate, establish a reputation, build relationships, and nurture prospects until they are ready to buy. In order for it to perform the way you want, you need to have a proper strategy and maintenance plan in place.

We have taken our own best practices on established website presence and lead generation and condensed them into a whitepaper for you to use. The whitepaper includes 4 easy steps that you can take to transform your website, boost your traffic, and convert leads into opportunities. The whitepaper includes 4 steps to optimize your website for lead generation:

  1. Create compelling content that converts
  2. Feed your website with search engine optimization (SEO)
  3. Get found with pay-per-click (PPC)
  4. Nurture and convert leads with marketing automation

Get more details on each of these steps by simply downloading our whitepaper below. It’s packed with tips and tricks of the trade that you can start implementing right away.

Transform Your Website into a Money Maker

If your goal is to increase lead generation and fill your sales pipeline consistently, you need to consider all of the different moving parts outside of your website as well, from strategy and brand to reporting and ongoing maintenance. If you have any questions after you read the whitepaper, feel free to reach out to one of our experienced digital marketers. We’ve worked with many clients running on old brochure-style websites, and have created new revenue streams through the right marketing strategy and program.