Generating highly qualified leads online remains to be one of the many challenges faced by most growing businesses. Every company in your industry is competing for the same search traffic and majority of the time it all boils down to website performance and compelling content. FYI: Content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less.
Essentially, a strong functioning website delivers leads that are so targeted to your particular niche that when the phone rings, the person on the line is mentally prepared to say “yes” to your product. If the content on your site is designed with that in mind, then they are predisposed to buy from you. The problem is, lack of resources, such as staff, funding, and time, were recorded to be the biggest obstacles to successful lead generation for 61% of B2B marketers (BrightTALK, 2015). This is why we have put together 5 relatively quick-fixes that will give your website a boost.
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