6 Critical Steps to Formulating a Powerful Brand

Brands are entrenched in every aspect of our lives. Brands shape purchase decision-making, and we form relationships with brands, whether that’s a consumer, industrial, or business brand. It’s easy to think about brands such as Apple®, Google®, or Microsoft®. But what about GE®, Siemens®, IBM®, Accenture®, SAP® and Intel®? What do all of these brands have in common? Why are they so effective? They have built up worldwide recognition, loyalty, and success based on their reputations.

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