Brands are entrenched in every aspect of our lives. Brands shape purchase decision-making, and we form relationships with brands, whether that’s a consumer, industrial, or business brand. It’s easy to think about brands such as Apple®, Google®, or Microsoft®. But what about GE®, Siemens®, IBM®, Accenture®, SAP® and Intel®? What do all of these brands have in common? Why are they so effective? They have built up worldwide recognition, loyalty, and success based on their reputations.
Please complete form to access: