Content is the foundation of online marketing. Without a message or relevant copy, nobody would know who you are or what you do – and they wouldn’t be able to find you. For manufacturers, marketing can get even trickier because you are trying to understand how other businesses buy from you and what they are searching for. In this latest study from the Content Marketing Institute, they found out that there are a lot of manufacturers out there focused on content. The problem is, 28% of those manufacturing marketers don’t believe their content strategy is actually effective. Download this study for more insight into the latest benchmarks, budgets, and trends.
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