How to Adapt to Changing B2B Buying Behaviors

Sales and marketing expert, George Brown, provides an informed analysis of how B2B buying behaviors have changed over the last few years and shares ways you can adapt your business to meet those demands. In this webinar, he passes along insight into what you can do about to keeping and gaining market share, how to measure your cost of sale, how to create a 24/7 revenue generation engine, and how to measure the ROI of your sales team and marketing expenditures. He also covers a basic overview of online marketing best practices and how you can take advantage of SEO, SEM, PPC, and CPC.

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