4 Key Tactics for Optimizing Landing Pages

Roman-Magnifine-Glass-GuyA landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. For most landing pages the primary goal is to generate as many leads as possible.

To drive traffic and achieve a high conversion rate it is necessary to have a good landing page(s).

 

Optimizing Landing Pages


1. Make A Good First Impression

Normally you don’t optimize words or images in a page. Rather you try to make a good impression on the visitor. To achieve that you have to consider a few points:

  • Eliminate any unnecessary length or difficult wording on the landing page.
  • Display the benefits of the solution/service prominently.
  • Do not ask for private or sensitive information.
  • Show creditability with client testimonials and case studies to build trust.
  • Above all, keep it simple.

 

2. Address Real Questions

Answer the crucial questions for the prospect when they hit your website:

  • Why do I really need this solution/service?
  • Why should I choose this company?
  • Why should I trust this company?
  • Why should I provide my information?

 

3. Differentiate From The Competition

  • Identify and communicate the key factors that differentiate you from your competitors.
  • The unique features, solutions and services you provide.
  • The distinct implementation methodology you apply.

Show your strengthens and the unique opportunities/advantages you afford your clients.

 

4. Building Creditability Instantaneously

Use specific, quantitative and instantly credible language. Look at the following example:

Roman-Examples

 

Achieve Higher Conversion Rates

 

The following pictures illustrate examples of how optimized landing pages can look.

Roman-Conversion

Now is the time to optimize your landing pages, so you can turn your regular website traffic into valuable leads.

Roman-Conversion2

 

 

Reference Sites:

http://www.hubspot.com/Portals/53/docs/landing-page-webinar.swf

http://www.marketingexperiments.com/images/multifiles/articulate/webclinic-08-11-10/player.html

http://www.searchenginecity.org/seo-glossary/

http://gorichonline.com/wp-content/uploads/2009/05/gorichonline_dot_com_experiement.gif

 

– Software Delivered as Promised. No Surprises.

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Insight written by lrucinski@randgroup.com

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