A Picture is Worth a Thousand Words…


APictureWorthInformation graphics
or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.1

Infographics are best way to instantly capture the attention of the masses (with data), without saying a one word.

Spice Up Your Web Life

Data visualization and infographics are powerful ways to communicate data in a way most companies never consider.   Yet, we are in a world full of data and information, so why not make it more interesting.

Spicing up your infographics for presentations or white papers can say a lot about your company.

Just like your company website and your core branding, you want to keep it consistent. Dry, boring data becomes a lot more interesting when it’s visualized in unique manner.

Reading charts, graphs and pdfs can be pretty boring. You need to keep your audience intrigued to keep their attention. Visual design can help translate charts and graphs into different languages without losing essential information in the process.

Translate Any Language Visually

Whether you have a chart in Chinese, Russian or English graphics will help translate confusing concepts. Graphics, like fonts and colors, help breakdown and group necessary information that will enhance the impact you are trying to make on your readership. Not only do infographics make difficult topics easier to read, it is also aesthetically pleasing.

Infographics will  tremendously enhance your website content as well as your Search Engine Optimization (SEO), by keeping your readers engrossed in graphics and valuable content.

Samples of Infographics

1 – http://www.behance.net/Gallery/Information-Graphic–Bus-Ride-37-Mintutes/215694

2 – http://digitalpodge.co.uk/2009/

3 – http://farm3.static.flickr.com/2637/4242191963_03823c2a62_o.jpg

4 – http://www.flickr.com/photos/densitydesign/3409542518/sizes/l/

5 – http://www.alwayswithhonor.com/#308765/GOOD-Transparencies

6 – http://www.focus.com/images/view/6962/

Infographic Resources

Take a deeper look at your data visualization and see if your data visualization is up to par with the trend of displaying data.

Here’s a list of infographics resources sites to spice up your website:

The 3 Rules of Infographics

If your considering creating an infographic for your next meeting or for your website remember these 3 rules:

1. Accurate Data – Make sure all your data is accurate before creating the graphic.

2. Attractiveness – Consider your usage of fonts and colors. Do not overwhelm your reader with loud colors and hard to read fonts.

3. Message – The whole point of having a infographic, is displaying a core message you are trying to convey. Having raw data and a cool graphic won’t mean anything if the two are not properly in sync.

Resources:

1. “Information Graphics“. Retrieved 2010-11-28.

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Insight written by Bryan Villanueva

Creative Director at Rand Group

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