New Features in Microsoft Dynamics AX 2012 R3: Sales & Marketing with Sources and Catalogs


An exciting new feature has been added to Microsoft Dynamics AX 2012 R3, allowing companies to track their direct marketing to consumers for analysis against costs and revenue.

With the introduction of source codes, targets, and catalogs, clients are now able to organize and script direct marketing sales.

What is a target?

A target is a group of customers and/or prospects that a company is “targeting” for a media blitz.

What is a source?

A source is a collection of products that are part of a direct media campaign.

Common sources include:

  • Online Ads
  • Emailing Campaigns
  • Catalogs/Mailers
  • Facebook Campaigns
  • Twitter Campaigns

Pricing for products can be setup for a specific source or catalog.

Sources can include a free gift if the order meets a minimum criteria.

The addition of scripts within the cataloging functionality allows for the setup of specific dialog. For example, this could be a prompt to a Customer Service Representative (CSR) on what to say to a potential customer about the purchase they are making. A script or multiple scripts can be tied to customers, individual products, catalogs, specific product messages within a catalog, or to aid in up-selling/cross-selling products.

Video: Express Energy Case Study

Mike Giles, Senior Vice President and CIO for Express Energy Services, discusses why they chose Rand Group and Microsoft Dynamics AX.


What is a catalog?

A catalog is the combination of one or many source codes and targets. It is an organized traceable media blitz. By assigning target groups to source codes, an analysis can be done on how well your direct marketing is performing.

The Catalog Analysis Report shows information about the return on investment (ROI) for a given product placement in a catalog. The following pieces of data can be pulled from this report:

By Catalog, Page, and Item you can see:

  • Cost
  • Price
  • Cost of Goods sold percentage
  • Quantity sold
  • Total Sales Revenue
  • Cost of goods sold in amounts
  • Margin
  • % of page the product resides on
  • Space Cost
  • Overall contribution to profit

A one hour overview presentation on these topics can be watched here.

The next post in this series will focus on new Sales and Customer Service Features in Microsoft Dynamics AX 2012 R3.

– Software Delivered as Promised. No Surprises.

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