New Version of Google Search on the Horizon

Google recently announced that they have been secretly working on a new version of the “World’s Most Popular Search Engine”:

Here’s what Google wrote:

“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.”

You can try the public Developer’s preview of the new Google Search for yourself.

While you may not instantly see many differences, the inner workings of the search engine and ranking algorithms have been overhauled.

Testing

We had to try it out for ourselves to see what differences we could expect when the new Google Search is rolled out.

Results from the current version of Google Search:


 

Results from the new version of Google Search:


 

Based on our initial testing there are differences but they aren’t drastic. The absence of Pay-Per-Click Advertisements is easily explainable and we’re 100% positive they will be added before the new Search goes live. The lack of “Site Links”, the two column list of sub-page links, in this particular search is interesting to note but in other test searches with the new Search we still see “Site Links”. Some people are saying the results are calculated faster but we’ve always felt the results were extremely fast as is. Most results are displayed within 0.30 seconds.

How Will The New Google Search Affect Your Rankings?

At this time it’s much too early to determine how Google’s new Search Engine will affect your website’s existing rankings. You can try the public preview of the new Google Search for yourself.

Keep in mind, Google is constantly optimizing it’s ranking algorithms on a daily basis and tends to shake the rankings up every 10-14 months either way. Those who invest in long-term search engine strategies will continue to see gains in search engine ranking. Website’s who focus on short term or “black hat” strategies may find themselves penalized.

Our SEO methodology has always involved adding value to a website in order to gain authority within a search vertical which translates into steady upward ranking momentum.

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Colin Greig

Insight written by Colin Greig

Director, Marketing at Rand Group

14 years experience in online marketing with expert emphasis on B2B lead generation and marketing automation. He has been the backbone of many of his own successful online businesses and has worked with some of the best online marketing gurus in the business.

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