Promoting Your Infographic
Infographics can be an effective content marketing strategy tactic to increase brand awareness as well as develop Domain Authority building backlinks and citations. You can give complex or mundane information life by transforming it into a visually appealing graphic representation. This makes it easier for viewers to digest and comprehend, while at the same time promoting content sharing. People share infographics because they are easy to understand and nice to look at, and they don’t require too much effort on the part of the sharer.
But what if you build a great infographic, and it’s just sitting there, stagnant. You know it looks great, you know the information is valuable, and you know that people will resonate with it if they would just see it. So where have you gone wrong?
You haven’t flushed out a strategy for promoting your infographic.
The old adage “if you build it, they will come” is no longer relevant. In the age of social media, you’re not the only one building and you’re certainly not going to get recognized if you just sit there and wait for someone to come.
With a bit of planning you can help your infographic grow into more than just a pretty picture on your website. You put the work into generating the information, now put the work into promoting it.
Build an Infographic Marketing Strategy:
An infographic will not receive backlinks or create traffic for your website without following appropriate sharing techniques. Here at Rand Group, we recommend the following:
- Apply sharing tools
- Ensure that social sharing information is included within your infographic
- Include an embed code with your infographic for easy backlinking
- Post your infographic on your company blog
- Roll-out your infographic on social media
- Promote your infographic through your available social media channels
- Ask coworkers to share the infographic through their applicable social channels, such as on LinkedIn or a professional Twitter account
- Use the search feature on Twitter to find users who tweet about topics related to your infographic and direct-message or tweet at them asking if they could tweet your infographic to their audience
- Submit your infographic to directories:
- Submit your infographic to related infographic directories. Read through the individual requirements for each before crafting your pitch.
- Example directories include:
- Create and submit an SEO optimized press release
- Craft a press release about your new infographic and submit it to press release sites such as PRWeb, Newswire, etc.
- Reach out personally
- Send a pitch to appropriate, related Bloggers and Content Developers. For example:
Subject: [insert the name of your infographic] infographic
Hey [insert their first name],
I hope your [insert the day] is going well. I noticed your blog and thought you might want to check out this infographic we just rolled out about [insert the topic of your infographic]. Check it out when you have a minute and let me know what you think.
The Embed code is located under the infographic for an easy copy and paste (just in case you wan to share it with your readers)
Thanks for taking a look! Hope it was of interest to you,
[insert your name]
- Search related trending topics on Twitter and tweet your infographic with their hashtag
By putting a bit more thought and strategy behind your infographics, you can generate higher value returns. When planning your infographic, also plan how you will go about promoting your it. Think through the strategy before you build it out, so you know how many leverage points are available. And keep a list of the bloggers, hastags and other pertinent information you gather to help you save time in the future.
A little work upfront will go a long way towards ensuring your infographic is a success.
Looking for an example of a great infographic?
Check out this infographic, “How the Manufacturing of an iPhone Impacts the World” which the Rand Group Marketing team developed.
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