What Your Website’s Colors Really Say About Your Business

Words are powerful things. But every strong marketer knows that it’s the image that makes the first impression. And woe be to any designer who gets the colors wrong.

Beyond simple aesthetic, colors convey a story and it’s important to get it right. Whether we realize it consciously or not, our minds categorize based on color. At every point in design you want to be visually stimulating yet aware of any culturally-specific psychology of your intended audience.

Here then is a quick guide to color, with a North American audience in mind.

colorpsychologyinfographic-final


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Insight written by Kenny Reyes

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