When to Choose Cloud Backup Over Cloud Storage

When to Choose Cloud Backup Over Cloud Storage

With all of the cloud hype going on, it’s easy to get confused by some of the terminology. Don’t worry, you aren’t the only one. Most people are given the benefits and statistics on cloud adoption but when it comes down to it, they don’t understand how to make it happen in their own business. Comprehending the cloud is not complicated, but it does take some time to learn the language and figure out where it fits into your operations.

Let’s start with the basics – backing up your data.

Your backup strategy is the backbone of your business continuity plan. In the face of anything from a natural disaster to a server crash to a ransomware attack, your data needs to be located somewhere off-site so you can restore it. When it comes to deciding the right cloud backup and storage provider, some people mistake cloud storage and cloud backup as the same thing.

So, what is the difference between cloud backup and cloud storage?

Cloud storage and cloud backup are essentially two different services, offered by two different providers. Cloud storage is a service that syncs and shares files across multiple devices. Your files can be stored directly on your devices or in the cloud, depending on the service and settings you decide. Cloud backup is a service that creates a copy of the files stored on your computer so they can be restored in case of data loss.

Here is a summary table of what both services have to offer:

Service File sharing and synchronization across devices File backup
Storage Capacity Limited storage capacity High storage capacity for backing up large amounts of data
Storage Files are either stored and accessed thorough a host website or through a local client installed on your PC Files are stored in remote, off-site data centers
File Management Manual upload of files required Regular backups can be scheduled and run automatically
Security Depends on provider but files are intended for sharing and not usually encrypted Fully encrypted so your data is secure at all times
Data Recovery Files are mirrored on the backup and recovered through the website Creates duplicate copy of files for full protection from data loss and quick recovery of entire systems
Example Google Drive Azure Cloud Backup

As you can see, both cloud storage and cloud backup are used for entirely different purposes. And now that you understand the differences between both services, take some time to think about your business and its backup requirements. At the end of the day, your business shouldn’t only be storing things in the cloud, you should be backing them up. If you aren’t sure what your current backup state is, take this short backup health quiz and see if your data is properly protected.

When identifying the appropriate service for your business, the next step is to choose the right provider. At Rand Group, we understand that deciding on who to trust with critical applications is a tough job. We have worked with businesses of all sizes to find the right infrastructure solutions so we put together a checklist of criteria for assessing cloud providers to help our clients out.

Download our free guide to grilling cloud providers and know the questions to ask.

– Software Delivered as Promised. No Surprises.

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Matt Woodward

Insight written by Matt Woodward

Vice President, Digital Transformation at Rand Group

Proactive and agile, Matthew Woodward is the Vice President of Cloud Sales at Rand Group, with over 20 years of experience helping small and mid-market businesses launch, transform, and scale their operations through cloud technology. His inspiring background combines over 14 years in leadership at Microsoft Corporation and 6 years in small business development and advisory as President of Piney River Ventures. A strategic leader and intuitive sales consultant, Matthew has a wealth of experience in cloud business model design and development for SaaS and IT Services, go-to-market strategy and execution, as well as financial forecasting on cloud subscription revenues.

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