Rand Group Reveals New User Focused Website
Following significant strategic growth, and the development and formalization of new corporate branding, Rand Group has launched a fresh website for their business.
Houston, Texas July 18, 2013: Following a year of growth and expansion, including the acquisition and merger of both a SharePoint practice and a sales and marketing automation company, Rand Group launches their new corporate website, www.randgroup.com. Designed to be more content driven, the new website better encapsulates their brand promise and dedication to their clients, while offering more information about their specific products and expanded service offerings.
The website was designed with the user in mind and built using current industry best-practices. With a heavy focus on valuable content, offers, and asks, the website centers on delivering practical information to readers, while operating as a lead generation engine for the business itself. Conscious of the trend in the B2B buyer’s community, Rand Group wanted to help facilitate a more self-service approach to doing business. By expanding the information available and working to continually add to it, www.randgroup.com intends to become a more appealing space for current and prospective clients.
“The reality is that the way people make purchase decisions in today’s B2B community is vastly different from the way it used to be, even 5 years ago. As a company focused on delivering business results using the latest and most powerful technology solutions, we are acutely aware of the changes in the market place, and know we have to stay current if we want to compete. This new website gives us a better platform for our message and improves our ability to communicate with our target market when they are seeking information. We’ve also developed a blog, which will help credential us further and really demonstrate the expertise we have in not only software solutions, but also business management as a whole” says George Brown, Senior Vice President at Rand Group.
With a responsive design, easy direct navigation, and a sleek interface, the new site appeals to those looking for information without clutter. Centered on the user, the site offers a unified experience across browser and device. It also incorporates an Insights section, which has been developed as a thought leadership blog space, where the executive and management team are able to showcase experience and expertise.
The design also comes at a time where Rand Group is actively marketing new services in online marketing and demand generation, and the company hopes to showcase their in-house talent and efforts by using their own business as a test case.
Rand Group’s main focus is on improving business operations for those in upstream oil & gas, construction, manufacturing, and distribution using robust Microsoft Dynamics solutions. Highly specialized, they combine adeptly applied technology solutions and industry expertise to deliver high value results to their clients.
About Rand Group, LLC
Rand Group is a professional services firm that serves the oil and gas, manufacturing, distribution, and construction segments within the state of Texas. Rand Group combines the business acumen of CPAs and industry specialists with the technology expertise of software developers and process improvement specialists to drive real business results utilizing technology. Consistently the fastest growing application partner in the US domestic market, Rand Group has built a reputation of making systems work for business.
– Software Delivered as Promised. No Surprises.