Rand Group’s technology expertise music to Houston Symphony
One of the largest symphony orchestras in the country has a new player that uses technology as its instrument.
The Houston Symphony has invited Rand Group to take on the role of Technology Strategist working on a variety of technology initiatives including its website.
Calvin Gorriaran, Rand Group Director of Infrastructure Services, said websites play a critical role in revenue generation for many organizations, and this is equally true for non-profits.
“What they are looking for is a website that is easy to navigate, promotes the symphony for the excellence that it is, and provides a strong revenue stream,” Gorriaran said. “We’re honored to be able to assist such an important organization in our community.”
Steven Brosvik, General Manager/Chief Operations Officer with the Houston Symphony said the relationship couldn’t have started at a better time for the symphony.
“With our new music director this season and our ever expanding array of programs, every day is precious to us. Assisting us in becoming more efficient is of vital importance.”
In its new role, Rand Group will provide strategic support on a variety of other fronts including streamlining ticket purchasing and other systems, making the Symphony’s site smartphone friendly, making operational data more interactive and heightening the effectiveness of social media.
“These are all things that we have been looking towards for some time. Having access to the expertise at Rand Group will assist us immeasurably in helping HS extend its reach throughout the community and meet our objectives as a thriving, forward thinking organization,” Brosvik said.
Rand Group’s partnership role with the Houston Symphony is the latest effort in the company’s ongoing commitment to supporting the greater Houston community by providing technological expertise to non-profit organizations. Rand Group is also official Technology Advisor for the Museum of Fine Arts Houston, Houston Public Media, and Alley Theatre.
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