PWC’s most recent CEO report revealed that 79% of U.S. CEOs surveyed said digital technology was “strategically important” for customer engagement. And HubSpot reports that the biggest challenge to business to business (B2B) marketers is finding high-quality leads. Content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less.
Essentially, a strong functioning website delivers leads that are so targeted to your particular niche that when the phone rings, the person on the line is mentally prepared to say “yes” to your product and if the content on your site is right then they are predisposed to buy from you. The good news is few businesses in 2015 have yet to figure out how to turn their website into a lead generation engine.
The bad news is, there’s a good chance that you’re among those still scratching your head