Online Marketing for CFOs: What Your Marketing People Don't Know or Won't Tell You

Find out what every CFO needs to know about search engine marketing (SEM) and search engine optimization (SEO), including an overview of current trends, and a look at how to keep your marketing team accountable for your investment. Gain a solid understanding of the most important considerations for SEM/SEO campaigns, and learn how to take advantage of the benefits of SEM/SEO in order to improve revenue and position your company for growth.

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