Although there are sources of sustainable competitive advantage such as economies of scale, trade secrets, and brand, in today’s environment of global hyper-competition, time is an important dimension of competitive strategy. After all, today’s innovation can be tomorrow’s old news.
Firms need to reduce cycle times, including time to market—the interval from product and process conception and development to product and service operations availability— and time to volume—the interval needed to then scale to thousands or millions of units or customers. As IT plays an increasing role in firm strategies, the cloud can have a dramatic impact. As can waiting too long to adopt a cloud strategy.
It's time for the Cloud.