When was the last time you searched for anything starting with a printed directory, or even the classified section of your local newspaper? That’s not how it’s done today. Not by you, and not by anyone.
Owners of professional service businesses tend to believe that word of mouth is what gets leads. But the truth is more complex than that. The eyes of consumers have moved. The ways of buying have changed forever; your old sales tactics are never going to be as effective as they once were.
Learn what your business must do to adapt and survive in today's competitive landscape.