Microsoft Dynamics 365, the Intelligent Business Cloud

The game changer for business management technology as we know it.

What is Microsoft Dynamics 365?

End-to-End Applications that Work Seamlessly Together


Turn Relationships Into Revenue

Dynamics 365 for Sales

Empower sellers with insights to personalize relationships, predict customer needs, and increase sales.

Dynamics 365 for Retail

Create personalized shopping experiences that unify digital, in-store, and back office operations.


Earn Customers for Life

Dynamics 365 for Customer Service

Exceed customer expectations across self and assisted support with empowered agents that deliver personalized experiences.

Dynamics 365 for Field Service

Serve customers better through proactive maintenance, predictive scheduling, and first-time fix.

Dynamics 365 for Project Service Automation

Deliver customer projects on-time, within budget, and become a trusted advisor.

Finance and Operations

Accelerate Your Business Growth

Dynamics 365 Business Central

Go beyond the limits of your basic accounting software with an all-in-one business management solution that’s easy to use and adapt.

Dynamics 365 for Finance and Operations

Modernize your business operations across finance, manufacturing, and supply chain to drive new growth.


Bring Out the Best in Your People

Dynamics 365 for Talent

Attract the right people and seamlessly onboard, engage, and grow your talent.


Connect Sales and Marketing

Dynamics 365 for Marketing

Turn prospects into business relationships by moving beyond basic email marketing tools.


Dynamics 365 Product Overview

Think about all the separate software you use in your job every day. An ERP system for operations, a CRM solution for sales and marketing, Outlook for email, Excel for your spreadsheets, Skype for communication—that’s a lot of detached applications where your data is isolated and being stored.

If you are currently running Office 365, Power BI, and any Dynamics product on your computer right now, they are all separate entities. You have to leave one application to go to the other. For years, we have all lost hours of productivity and patience switching between Excel and an ERP system but not anymore. Microsoft is closing that gap with Dynamics 365.

Microsoft Dynamics 365 Business Central

Dynamics 365 is available in multiple versions in order to fully service both small to midsized businesses (SMBs) and enterprise customers.

Dynamics 365 Business Central offers SMB companies a single, comprehensive solution to manage their finances, supply chain, customers, employees, and projects. Formerly known as Dynamics 365 for Finance and Operations, Business Edition, it is optimized for companies with minimal financial requirements. It is based on Dynamics NAV and has two versions: Essential and Premium.

The full Dynamics 365 solution includes a range of applications that cover ERP, CRM, HR, and other business areas. All applications are available independently, giving you a truly customizable solution tailored to your business. Its ERP application, Finance and Operations, is targeted at customers with advanced financial and ERP needs. It is based on Microsoft’s leading ERP solution, Dynamics AX, available both on-premise and in the cloud.

Business Central

Small business solution providing core accounting needs.

  • Financial Management (NAV 2018)
  • CRM
  • Supply Chain Management
  • Human Resources
  • Project Management
  • Service Order Management (available in Premium)
  • Manufacturing (available in Premium)
Dynamics 365

Full ERP and CRM solution for companies with more advanced requirements or customizations.

  • Finance and Operations (Dynamics AX)
  • Sales
  • Marketing
  • Customer Service
  • Field Service
  • Project Service Automation
  • Retail
  • Talent

For anyone currently running Microsoft’s other Dynamics products, they have made it clear that they will continue to innovate and support Dynamics AX, Dynamics NAV, Dynamics GP, and Dynamics SL. Connectors will be available on the AppSource if you want to use a hybrid of on-premise and cloud solutions and a migration path if you want to make the full transition to the cloud. Get in touch with Rand Group today for more information on transitioning to Dynamics 365.

Unique Up-Front Implementation Methodology

Accelerate Your Digital Transformation

Microsoft Dynamics 365 is a cloud ERP solution that combines Microsoft’s best technology all into one system. It is designed to break down the traditional silos of ERP and CRM and bring all of your information together into one platform, incorporating the familiarity of productivity tools like Excel, Word, PowerPoint and Outlook. You have the option to start with what you need and add applications as your business grows but at the end of the day, you only have to open one system—with a unified experience across all apps.

Talk to a Dynamics 365 Specialist

We’re here to make your software selection process easier.

Unlimited Possibilities for Your Dynamics 365 Applications

These apps are designed to be easily and independently deployed, while fitting seamlessly together with your existing Microsoft system. This means that you can start small with apps that are the right fit for your role, industry, and business – and pay only for what you need. As you grow, you can continue to add apps and adjust to your requirements, with the end goal that you run your entire business, from Office 365 to Dynamics CRM, in the trusted Microsoft cloud.

Two Worlds Collided: Business Processes and Personal Productivity

Have you ever really thought about how much time you waste on a daily basis switching between Outlook and CRM? Excel and Dynamics NAV? It turns out 40% of a worker’s productive time is lost when switching tasks – costing the global economy $450B a year.

This is why Dynamics 365 is, as Satya Nadella explains, “Going to break down barriers between productivity, collaboration, and business processes.”

Dynamics 365 harnesses the power of Microsoft’s most successful technologies: the familiar Office 365 productivity tools like Excel and Outlook, Dynamics 365 business apps, Azure cloud, advanced analytics with PowerBI, built-in artificial intelligence with Cortana, and the new PowerApps and Flow that enable easy application development for the non-developer. Tied together by one Common Data Model, Dynamics 365 allows you to freely integrate business processes within multiple technologies – empowering your employees with the opportunity to work better, faster, and smarter. With everything you use on a regular basis under the same roof, you are fully equipped to:

  • Empower your employees by giving them the tools they need for their job without the frustration of waiting for an application to load or duplicating tasks in separate systems
  • Engage customers with better service delivery, consistent quality and outstanding customer support. When your employees are happy, so are your customers
  • Optimize operations with adaptable applications that can compose, modify and extend processes in real-time
  • Transform your business with built-in intelligence that infuses big data, advanced analytics and IoT into processes out-of-the-box to proactively guide employees and customers

Now that you know how Dynamics 365 will help improve productivity and collaboration in your business, it’s time to learn about the two versions and new licensing options.

Microsoft Dynamics 365 for Finance and Operations Demo

In Microsoft Dynamics 365, applications work seamlessly together in the cloud to help you successfully run, manage, and transform your business operations. See for yourself in the Dynamics 365 for …

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Microsoft Dynamics 365: Licensing

The traditional approach where you license by application is designed around departments, leaving little room for inter-department information sharing. This option is still readily available in Dynamics 365, however, you now have the choice to license by plan, also referred to as role-based licensing.

Role-based licensing is designed to be more inclusive, where roles are built around business outcomes. Instead of buying specific applications where only your professional users have access, all employees are able to see and consume data across your solution with a Team Member license. Through the building blocks of Team Members, Apps, and Plans, companies now have the flexibility to mix and match any combination of licenses based on their changing business needs. To put this into perspective, competitors require customers to buy licenses for multiple different applications, which results in 2-3x increased cost compared to Dynamics 365. For more information, read our latest insight on Licensing for Dynamics 365.

Microsoft AppSource: Business Apps in the Cloud

Microsoft AppSource is the new destination for users to discover, trial, and buy specific SaaS apps, add-ins, and content packs. It is essentially Microsoft’s version of Salesforce AppExchange, where you evaluate the right apps and extensions for your businesses needs.

AppSource is powered by Dynamics, Office, Power BI, and Azure. It is designed to help a range of industries, departments, and roles customize a solution completely unique to their business—and continue to add on as they grow. On AppSource, you can filter based on category, industry, and product—and it also includes advanced filtering and targeted recommendations.

AppSource offers a vast amount of business SaaS apps and content packages, including new industry specific business apps. Test the AppSource store out for yourself.

Is Dynamics 365 the Right ERP System For You?

If you are currently running accounting software that no longer meets your needs, Dynamics 365 is the perfect transition software to make the move to an ERP system. On the other hand, if you are a current Dynamics on-premise customer, Dynamics 365 is the perfect transition software to extend your business solution and launch your operations into the cloud. Dynamics 365 is a business management solution that you can get up and running easily, pick and choose the functionality you need, and fast-forward user adoption with its familiar user interface. In a way, it’s the perfect software. But like any software, there is always a learning curve and you can’t do it on your own.

The core of Dynamics 365 is made up of a combination of Dynamics NAV, Dynamics AX, and Dynamics 365 for Sales, which is our bread and butter here at Rand Group. Our extensive team of experts in the business management industry have the knowledge and tools to help you build a solid foundation for all of your technology needs. We ask the right questions, we get to know your business, and we offer professional services to help guide your technology decisions. In order to successfully choose, implement, and adopt the right Dynamics 365 solution for your business, work with a partner that can help you navigate the SaaS apps on AppSource and leverage the platform’s full capabilities. Maximize your investment in Dynamics 365 with Rand Group.

Contact an expert at Rand Group today to determine which Microsoft Dynamics solution is the best fit for your needs.

Schedule a Meeting With Our Microsoft Dynamics 365 Specialist

William Wu

William Wu

Executive Vice President at Rand Group

Call: (866) 714-8422

Don’t Let Your System Leave You Stranded

Did you know that an unmanaged ERP system leads to unexpected downtime? Downtime that costs up to $74,000 per hour. It also leads to slow response time and performance issues that negatively impacts the entire organization.

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