When your business is built on people and relationships, you should invest in the technology to help manage and support those areas. Customer Relationship Management (CRM) software combines business processes, people, and technology to improve productivity, customer retention, and overall profitability.
Adopting a CRM system involves many moving parts of your business—which is why your selection process should be diligent and thorough. This whitepaper by Software ThinkTank outlines 10 all-too-common mistakes made by organizations during the CRM software selection process.
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