Improve lead management with Rand Group and NetSuite CRM
Developing meaningful relationships with potential customers requires resources from sales, marketing, and support to help them throughout their journey with your business and products or services. Discover Rand Group’s solution for lead management built within NetSuite CRM that can help take the complexity out of attracting high quality leads and ensuring they move smoothly through the sales cycle.
Effective lead management through automation
The process of attracting new customers to your business and nurturing them through the sales cycle can be challenging with disconnected systems and a lack of collaboration between sales and marketing teams. A unified customer relationship management (CRM) solution can improve internal collaboration to deliver a seamless customer experience, measure campaign performance, effectively manage campaigns and lead generation programs, and shorten the sales cycle with its automated tools. NetSuite CRM delivered by Rand Group offers robust solutions to streamline lead management and the entire sales process. You can track and measure a lead’s activity, identify when a lead meets known buyer-readiness conditions, and automatically pass that lead to sales as soon as it meets your predefined criteria.
Rand Group is your Oracle NetSuite Solution Provider and technology partner to implement a lead management solution that will help your sales and marketing teams boost collaboration and help convert qualified leads into customers for life. Our software engineers will implement NetSuite CRM and its lead management functionality tailored to your unique sales and marketing processes. We also offer extensive training to ensure user adoption and long-term return on investment from your business solutions.
Automate personalized marketing campaigns
Segment data to deliver personalized marketing campaigns based on demographics, purchase trends, response patterns, and support histories. Automatically deploy campaigns across all customer touchpoints to move leads through your sales process.
Enable rapid response to maximize the value of opportunities
Set up web forms to capture lead information that will be automatically and immediately routed to the right salesperson. When sales instantly receives leads with detailed information, they are empowered to quickly respond, increasing conversion rates.
Improve sales and marketing collaboration
Categorize and assess the number of touchpoints needed to move a lead through your sales process so that marketing can better align campaigns with your sales team. Increase collaboration by setting and tracking goals in a unified solution.
Lead management tools built into NetSuite CRM
With NetSuite CRM delivered by Rand Group, automate your entire marketing process to better align campaigns and programs with your sales team. Utilize a pre-built framework to target, build, execute, and measure the success of campaigns that generate highly qualified leads that are ready for sales engagement.
Lead management within NetSuite CRM allows you to:
- Build and send promotional or automated email marketing campaigns
- Create web forms to automate lead capture
- Support upsell marketing based on historical purchasing patterns
- Analyze campaign statistics and ROI
- Attribute qualified leads and sales to specific marketing campaigns
Discover other business solutions offered by Rand Group
Rand Group offers numerous NetSuite-powered sales automation solutions that we tailor to each client to transform your operations. Our team of software engineers will ensure your solution integrates with the rest of your technology stack and can accommodate unique processes and facilitate data flows. Explore other solutions below to compliment lead management.
Opportunity Tracking
Track opportunities by status, revenue, key contacts, and notes, and get a complete view of everything in the pipeline with a comprehensive CRM solution. Standardize best practices and link sales processes with the customer buying journey to win more deals.
Sales Reporting
Use built-in reporting, real-time analytics, and role-based dashboards to monitor and track performance. Categorize and assess the number of touchpoints needed to move a lead through your sales process so you can continuously make improvements and deliver stronger service.
NetSuite CRM
NetSuite CRM is an all-in-one customer relationship management system that automates and streamlines businesses processes through the integration of sales force automation, contact management, marketing automation, customer service, and support.
Related Insights
Why your business needs a cloud CRM solution
Both Dynamics CRM and Dynamics 365 Sales offer core sales, marketing, and service features such as lead, opportunity, quote, and case management. However, Dynamics 365 Sales includes many features and capabilities that on-premise Dynamics CRM does not. This blog will highlight the differences between the two software solutions that can help you decide if moving to Dynamics 365 Sales is right for you.
Sales strategy vs. sales tactics
For our purposes, ‘strategy’ means that there’s a plan. ‘Tactics’ means that you’re thinking on your feet. A sales cycle that includes both is much more likely to succeed than a cycle that relies on only one of them. Tactics make sales fun. Strategy makes sales more predictable. If you have a plan/strategy, chances are better that you won’t have to answer that question.
“No not these leads, I want those leads…”
As sales managers or sales executives, the most common request we hear from sales people is that they want more leads. What they’re really asking for is not just more leads, it’s, more, more qualified and DIFFERENT leads… the Glengarry leads. It almost never matters which leads we have, they aren’t the ones we want.
Let’s talk about how we can transform your business
