While many have expected oil prices to drop for some time, no one predicted it would be this hard, or this fast.
It takes a certain kind of flexible business to succeed when the going gets tough, and academics have determined some of the critical factors for success. These include:
- A company-commitment to strategic marketing
- An entrepreneurial culture
- Access to resources
This whitepaper explores how you can leverage change in the marketplace to your advantage, gain market share, and come out ahead of your competitors.