Pivoting on a Dime

Pivoting on a Dime – 3 Ways to Re-Energize Your Market Segments

While many have expected oil prices to drop for some time, no one predicted it would be this hard, or this fast. It takes a certain kind of flexible business to succeed when the going gets tough, and academics have determined some of the critical factors for success. These include:
  • A company-commitment to strategic marketing
  • An entrepreneurial culture
  • Access to resources
This whitepaper explores how you can leverage change in the marketplace to your advantage, gain market share, and come out ahead of your competitors.

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