Transform your marketing automation strategy with Rand Group
Marketing automation is a powerful strategy to automate repetitive marketing tasks and track customer behavior so you can guide them through personalized journeys. Rand Group is your partner to implement marketing automation technology so you can unlock real intelligence and actionable insights from your marketing activities. With extensive experience across various industries, we take the time to understand your unique marketing processes and deliver a solution that is tailored to your organization and customers.
Boost efficiency, nurture leads, and increase revenue
As your organization collects more and more marketing data each day it may be difficult to leverage it in a meaningful way like generating leads and maintaining engagement throughout customer journeys. The right marketing automation software can help your organization overcome these challenges by putting data to work by automating marketing actions or tasks, streamlining workflows, and measuring the outcomes of campaigns. Automation tools provide a centralized database for all marketing information and interactions, empowering organizations to create segmented, personalized, and timely marketing experiences for customers and prospects. With Rand Group as your partner, we can help you implement a powerful marketing automation solution that helps your organization transform its digital marketing strategy.
With marketing automation, you can nurture prospects with highly personalized, useful content to convert them into customers. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns to boost efficiency and provide a more personalized experience for customers. Our team of digital marketing specialists will help you leverage marketing automation to generate high-quality leads and convert leads into paying customers while collecting valuable data on your prospects, website, and marketing programs.
Nurture your leads to boost engagement
Marketing automation empowers you to identify your most engaged contacts and create personalized engagements to generate leads and increase revenue. Easily segment contacts and use email notification campaigns to send periodic newsletters, transactional emails, and timely personalized notifications so you can nurture and move prospects further down the funnel to generate more qualified leads.
Streamline processes and increase productivity
Developing a marketing automation strategy benefits your organization by minimizing time spent on monotonous and repetitive tasks so your team can focus on more value-adding activities. Additionally, leveraging a single solution to connect your marketing and sales processes ensures that customers have a unified experience from initial engagement to purchase and beyond.
Extend your marketing strategy with CRM integrations
Successful marketing automation strategies involve both marketing and sales, so seamless integration with your CRM solution like NetSuite or Microsoft Dynamics 365 is essential. With integration, a simple update in your database can trigger a whole host of internal tasks, including lead scoring and alerting your sales team to new prospects. You can also use your CRM to trigger email workflows, either based on user data or user actions.
Create custom workflows
Sophisticated and targeted workflows seamlessly track customer behavior across multiple channels so you can deepen your understanding of customer needs and automatically deliver the right content at the right time. Easily build simple follow-up campaigns or complex, multi-stage journeys with multiple branches to set up webhooks, score leads, rotate leads to sales, and manage your data in bulk by updating properties, copying values, and more. Customizable workflows will help your team drive personalized engagements and deliver helpful content to your prospects leading to loyal, repeat customers.
With easily marketing automation you can:
- Use segmentation logic to determine who gets enrolled in your workflows and when
- Personalize emails for each recipient using specific details in your contacts database or CRM
- Send automatic notifications to your internal team prompting them to follow up with certain prospects and customers
Personalize customer experiences and journeys
Increase engagement by creating personalized journeys using demographics and behaviors to orchestrate experiences across marketing, commerce, sales, and service. With marketing automation software you can map out customers’ behavior to unlock a deeper understanding of their needs and predict how they may behave. This understanding empowers you to identify potential touch points that could benefit from marketing automation and build personalized engagements that are triggered by customer interactions and guide customers to the next step of their journey.
With marketing automation from Rand Group, you can seamlessly tailor experiences based on customer interactions across email, mobile, social media, text messaging, custom channels, and in-person touchpoints. Additionally, you can simplify journey management and encourage customer action by automatically sending emails until a qualifying event or action occurs.
Leverage integrated data and analytics to improve marketing effectiveness
Not only does marketing automation automate time-consuming marketing tasks, but it also enables you to track and analyze your activity and its outcomes. With analytical features, you can determine the success of your marketing campaign across segments and channels. Leverage real-time KPIs and dashboards to track business goals, journey performance, and content effectiveness as well as the impact of campaigns on ROI and revenue. Additionally, you can utilize A/B testing, also known as split testing, to perform experiments to increase overall engagement. With A/B testing you can compare the click-through rates and levels of engagement for different emails and landing pages so you can adjust your marketing strategy as necessary.
Discover other services and solutions offered by Rand Group
Rand Group offers full-scale digital marketing expertise beyond marketing automation to help organizations improve brand awareness and increase the number of high-quality leads. Our digital marketing experts will work with your teams to identify your unique needs and requirements to build a powerful marketing strategy tailored to your business.
Branding & Design
Brand development and design services from Rand Group help strengthen and align your brand to your business objectives while boosting brand awareness to attract customers in your target market.
Web Development
Rand Group is your partner for website design and development services. We will help you build a powerful website with quality content and great user experiences to attract quality leads.
Search Engine Optimization
Boost traffic, increase revenue, and maximize your ROI with Rand Group’s SEO services. We will help you improve the quality and quantity of website traffic from organic search engines.
Dynamics 365 Marketing
Create multi-channel campaigns, nurture leads, use rules-based segmentation to identify target audiences, and gather insights to improve marketing performance with Dynamics 365 Marketing.
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