Grow your customer base with a demand generation solution
An effective demand generation program includes multiple marketing and sales touchpoints mapped across a broad strategic timeline, which can be challenging when marketing and sales operate in two different systems. Rand Group offers a robust demand generation software solution that streamlines sales and marketing processes in the same platform to drive more potential customers.
Build your demand generation strategy with Rand Group
To effectively create a long-term demand generation program, you need to coordinate marketing and sales strategies, identify and segment target audiences, orchestrate the customer journey, and use data to make informed decisions and refine tactics. An effective demand generation strategy can boost your efficiency in collaboration, segmentation, personalization, lead generation, and sales conversions. Rand Group offers a comprehensive demand generation solution that gives your sales team the tools to build brand awareness and lead prospects into a journey through your conversion funnel.
Rand Group is your dedicated technology partner to configure a demand generation solution that will help expand your reach to new markets, stimulate consumer interest, promote new products, and re-engage existing customers. Our software engineers will implement the solution and integrate it with your existing technology stack plus train your users for long-term success.
Execute and automate campaigns across channels
Segment data to target the right leads and deploy campaigns across a variety of channels such as email, social media, search advertising, events, and more. Automatically launch campaigns across all customer touchpoints to move leads through your sales process rapidly.
Create and maintain content marketing materials
Build gated content to generate leads with landing pages and forms to automatically capture information. Create whitepapers, videos, blogs, webinars, and other relevant and engaging content for your audience based on their stage in the buyer’s journey.
Connect marketing and sales in one solution
Optimize the marketing and sales funnel by attributing qualified leads and sales to specific demand generation campaigns. Boost collaboration and data flow by using a single system to manage prospects.
Demand generation features in Rand Group’s solution
Improve your ability to engage customers using a demand generation solution that coordinates the efforts of your sales and marketing teams.
With a demand generation solution from Rand Group, you can:
- Track and analyze every customer interaction
- Target the right audiences and deliver personalized experiences
- Run efficient campaigns using marketing automation
- Enable cross-channel analysis between sales and marketing
- A/B test campaigns, ads, emails, and more
- Implement lead scoring and attribution models
Discover other business solutions offered by Rand Group
Rand Group offers numerous digital selling solutions that we tailor to each client to transform your operations. Our team of software engineers will ensure your solution integrates with the rest of your technology stack and can accommodate unique processes and facilitate data flows. Explore other solutions below to compliment demand generation.
Lead Tracking
Standardize best practices for closing leads by linking your sales process with the customer buying process. Track leads across status, revenue, key contacts, and notes and provide sales managers with a complete view of all leads and opportunities in the pipeline.
Sales Reporting & Forecasting
Make sales more predictable with a real-time reporting and forecasting solution. Utilize probability forecasting with adjustable weighted measurement of pending opportunities, quotes and orders and track performance based on each sales person and their targets.
Dynamics 365 Sales
Dynamics 365 Sales uses contextual AI to enable smarter selling and improve conversion rates. Teams can optimize their productivity and sales performance through relationship analytics and pre-built workflows to reduce redundancies.
NetSuite CRM
NetSuite CRM is an all-in-one customer relationship management system that automates and streamlines businesses process through the integration of sales force automation, contact management, marketing automation, and customer service.
Related Insights
Why your business needs a cloud CRM solution
Both Dynamics CRM and Dynamics 365 Sales offer core sales, marketing, and service features such as lead, opportunity, quote, and case management. However, Dynamics 365 Sales includes many features and capabilities that on-premise Dynamics CRM does not. This blog will highlight the differences between the two software solutions that can help you decide if moving to Dynamics 365 Sales is right for you.
Sales strategy vs. sales tactics
For our purposes, ‘strategy’ means that there’s a plan. ‘Tactics’ means that you’re thinking on your feet. A sales cycle that includes both is much more likely to succeed than a cycle that relies on only one of them. Tactics make sales fun. Strategy makes sales more predictable. If you have a plan/strategy, chances are better that you won’t have to answer that question.
“No not these leads, I want those leads…”
As sales managers or sales executives, the most common request we hear from sales people is that they want more leads. What they’re really asking for is not just more leads, it’s, more, more qualified and DIFFERENT leads… the Glengarry leads. It almost never matters which leads we have, they aren’t the ones we want.
Let’s talk about how we can transform your business
