Effective branding and design services from Rand Group
Branding and design is a powerful way to create a unique business identity to connect with customers in a deeper, more meaningful way to cultivate brand loyalty. Rand Group’s team of branding and design experts has created a unique methodology to discover the most important and unique characteristics of your business so that you can brand your company and influence future customers.
Brand development, design, and customizations
A company’s branding and design play a key role in grabbing customer attention and maintaining it. Organizations can differentiate and distinguish themselves from their competition using branding and design to create a unique brand identity that reflects a company’s culture, values, products, and services. Rand Group’s team of digital marketing experts will work closely with your team to define your brand and develop a powerful brand strategy that is optimized for the long term. Our branding and design services will help you create a brand that thrives in a digital-first, modern marketing landscape.
Whether you’re looking to start fresh, drive sales, or grow your reach, Rand Group offers branding and design services to help you define a unique brand identity that will reflect your strengths and core values to attract and retain customers. Design is only one part of a multifaceted process when it comes to developing your brand. Our team of experts uses market strategy, market research, and competitive business analysis to perfect the identity of your brand, turning it into a tool that works for you.
Audit of your existing brand assets
Rand Group’s brand experts will thoroughly assess your existing brand and determine how it measures up to your company’s values and mission statement. Plus we will conduct research to inform on brand awareness, perception, and sentiment. We will then create and refine your brand, in collaboration with your team.
Logo development to drive brand awareness
Logos are visual displays of a company’s unique identity. The shapes, lines, typography, and colors all demonstrate to your audience who you are. A logo represents the face of your company and helps customers identify with your brand. Rand Group will help you design an engaging logo that accurately represents your business and builds brand awareness.
Differentiate with a unique brand identity
Through extensive competitor research, we will ensure your organization’s branding and design will be unique to your value propositions, differentiating you from your competition and ultimately cultivating brand loyalty. Your brand identity will show your organization’s personality and set you apart from your competition.
Create brand consistency with responsive design
As technology changes and digital applications increase, the number of ways branding and logo show up can vary wildly. And as we’ve seen with the advent of responsive websites and apps, logo and brand presence overall can become inconsistent. This brand inconsistency can have a significant impact on your brand recognition and customers could lose sight of the message you are trying to portray. Responsive design is imperative due to the complexity of how information is seen by so many devices, from widescreen TVs to mobile phones.
Responsive design allows a user to experience your brand in a consistent way across a multitude of devices. Regardless of size or orientation, Rand Group is your partner to create responsive designs that allow greater flexibility for a much more satisfying user experience. Your branding should be recognizable in any context and responsive design enables this.
Receive detailed brand guidelines
Once we design your brand, Rand Group will develop documentation pertaining to brand rules, style guides, and how elements like logos, typography, and colors should work together. These brand guidelines will set firm yet flexible guide rails on what to do and not do with your logo, tone of voice, fonts, iconography, color palettes, and more.
Our brand guidelines will include:
- Rules on logo usage including color, file formats, size, contexts, spacing, and usage permissions
- Tone of voice and grammar rules
- Design elements and types of imagery, icons, and photography to be used
- Fonts and text sizes for both print and digital
- Color palette
Extend digital marketing with other services offered by Rand Group
Rand Group is your partner to help you meet your digital marketing goals beyond branding and design to drive revenue-generating initiatives. We offer a variety of services that leverage the digital experience for optimal lead generation, customer acquisition and retention, employee satisfaction, and business advancement.
Web Development
Rand Group is your partner for website design and development services. We will help you build a powerful website with quality content and great user experiences to attract quality leads.
Search Engine Optimization
Boost traffic, increase revenue, and maximize your ROI with Rand Group’s SEO services. We will help you improve the quality and quantity of website traffic from organic search engines.
Marketing Automation
Leverage marketing automation to automate your monotonous, repetitive marketing tasks and easily track customer behavior so you can guide them through personalized journeys.
Dynamics 365 Marketing
Create multi-channel campaigns, nurture leads, use rules-based segmentation to identify target audiences, and gather insights to improve marketing performance with Dynamics 365 Marketing.
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