George Brown, Senior Vice President at Rand Group, and sales & marketing expert gives an excellent run-down of how B2B buying behaviors have changed, how to lower your cost of sale and why your competitors already have a leg up on you.
• Shifts occurring in B2B sales and what you can do about it to keep/gain market share
• How to measure your cost of sale
• What is Online Marketing
• How does SEO/SEM/PPC/CPC work
• How to create a 24/7 revenue generation engine
• How to measure the ROI of your sales team and marketing expenditures
Watch this free, on-demand webinar right now by completing the form.