Digital Marketing

Brand consistency has never been more important for a company in today’s market. Responsive design allows a user to experience your brand in a consistent way across a multitude of devices. Regardless of size or orientation, the technology is here to allow greater flexibility for a much more satisfying user experience. Your logo should be legible and recognizable throughout these contexts and responsive design enables this.

If your company is acquired or merges with another organization, often times you will need to migrate one website over to another. There are several options available, but they aren’t all equal. Here are 3 options you have to forward your old website to a new domain.

Since color blindness affects how someone perceives color and light, it can have a huge impact on how they see the world around them – especially when viewing online content like websites or apps. This is why designing UI with color deficiency in mind has become more and more common for designers in recent years.

​Creating a company blog can provide value for visitors seeking more information about a topic, and more importantly, can maximize SEO for your website.

Establishing brand consistency throughout your company is about more than just setting the standards. Keeping your brand consistent, means you must uniformly brand yourself to your current prospects and existing customers. Brand inconsistency can have a significant impact on your brand recognition.

Google’s Quality Score system is fairly straightforward, but the Quality Score interactions at the account, group, and keyword level can be a bit more complex to get through. In essence, account Quality Score is based on the overall performance of the account, and Google’s perceived relevance of the keywords, ads, and landing pages to each other.

Plagiarizing B2B copy, whether for marketing your products and services or for your blog, is a dangerous idea. Though the Internet has arguably made it easier for writers to gather information, it has also made it easier to steal someone else’s work. And yes, it is stealing.

Google’s Matt Cutts announced recently that the META attribute “Keyword” is not factored into their search engine ranking algorithm at all. This doesn’t come as a shock to SEO professionals who have discounted the META keyword attribute’s value years ago, but rather an acknowledgment that search engines have progressed to the point where any “easy” manual manipulation of a website’s search engine ranking is a distant past.