Performance Optimization

The Top 5 Reasons to Consider Performance Optimization for your Applications

Business applications, like anything else in life, require maintenance, and preventive maintenance can often be less costly and reduce the overall damage of emergency maintenance. Most people don’t think twice about regular oil changes and performance diagnostics on their vehicles, but are quick to neglect the very important systems which maintain their business operations. The belief that once a system is installed and in use it’s free from performance degradation over time is flawed.

There are many things that could be contributing to the less than optimal performance of your business applications. Lack of necessary storage, servers taxed by too many users, incorrect settings, customizations that interfere with performance or inappropriately configured SQL server indexes are just some of the potential causes. Whatever the cause, the symptom will manifest the same – your employees will be frustrated, your processes will be inefficient and your customers will suffer the impacts, along with your bottomline.

Business applications are a costly investment, and they are intended to make your operations run more smoothly and effectively. When that is not the case, it can be tempting to consider workarounds or alternate functionality that might not be necessary. Often times, simply undergoing the process of assessing your application and optimizing its performance can make a huge difference and can save you time, money and frustration.

Performance optimization isn’t about reinventing the wheel. It’s not designed to sell you more services, customizations or functionality. Performance optimization, much like those regular oil changes, is designed to help you get the most out of your business application, and fine tune any issues to deliver optimal performance.

Here are some of the top improvements your business stands to gain by engaging in a performance optimization process:

  1. Gather more information: business decisions run on information, and you need access to fast and accurate reports. Poor performance can cause you not to run reports because you don’t have the time, or because you don’t want to negatively impact others performance while the report is compiling. Without the proper metrics and KPIs, you limit your ability to make sound business decisions. By optimizing your application, you increase access to critical business data so you may better understand your business needs and execute decisions.
  2. Reduce staff frustrations: possibly the most compelling reason to engage in performance optimization is to reduce the level of daily frustration your employees experience. Employees who aren’t able to easily and effectively complete their tasks become increasingly unhappy, and that can lead to high attrition rates and have a trickledown effect on your customer service. By optimizing your application, you can better equip your staff to perform their duties, which will allow them more time to focus on critical tasks and result in a better work environment.
  3. Improve application use: underperforming applications mean people can’t deliver quickly and are often forced to put in extra time to meet their tasks and deadlines. This causes people to find others ways to complete their work, which reduces their interest in using the application you purchased specifically to reduce this type of productivity drain. By optimizing performance you increase confidence in your business systems, and get better leverage from the technology. Veteran staff will embrace the system, which means new hires will be more inclined to use the tools to their full potential.
  4. Help with future growth: every successful business has growth goals, and business growth requires technology scaling. In order to best plan for the future of your company, you need to determine current state. This will allow you to address today’s issues, while contemplating how to avoid them in the future. By optimizing your configuration now, you’ll be better able to incorporate a larger number of users into your environment when you need. This will also allow you to budget and plan for expenditures that relate to increasing server size or storage capacity to better handle your applications.
  5. Increase client satisfaction: faster response times and more accurate account details mean your clients feel better about the relationship with your business. When you remove the barriers to employee responsiveness that is driven out of poor application performance, you increase client service levels and improve your client retention rates.

Don’t neglect your business applications for any reason. Your company only stands to gain from a performance optimization exercise. There are always ways to increase the value in your business applications, and ensuring they run effectively and deliver all the functionality possible is one definite way to ensure you get a compounding return on your investment.

– Software Delivered as Promised. No Surprises.

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Calvin Gorriaran

Insight written by Calvin Gorriaran

Director, Infrastructure Services at Rand Group

A proven track record of excellence, Calvin Gorriaran has spent the last 15 years working for fast-paced technology organizations with a focus on Internet Services and high availability. With a history of building, designing, and managing stable and secure large capacity infrastructures, he has the ability to work with technical and non-technical leadership to provide real commonsense solutions that positively impact businesses.

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  • Michael Smith

    Optimization is the first key to success in every business. I think your 5 elements are more important and precious for every startup and entrepreneur business. I’m going to analyze my business right now with these 5 elements to check where I stand. Thanks