Dynamics 365
Power Platform
Dynamics
Cloud & Productivity
Competitor Market Analysis Agent
Stay on top of what your competitors are saying and launching
The Competitor Market Analysis Agent is an AI agent built by Rand Group in Microsoft Copilot Studio. It monitors competitor websites, social media, and industry publications, then turns what it finds into clear competitive intelligence reports. We built it for our own marketing team, and it now delivers our competitor briefings on a regular schedule.
Business challenge
Competitor activity moves faster than manual research can keep up
Competitors launch services, publish content, host events, and shift their messaging every week. Tracking it all means checking dozens of websites, social feeds, and industry publications by hand. Most marketing teams end up looking only when a deal is lost or a launch is already public.
Scattered information
Competitor news is spread across websites, social media, blogs, and videos, with no single place to see it all.
Research that never ends
Manually checking every competitor takes hours each week, so it often gets pushed aside for more urgent work.
Missed market shifts
Without regular tracking, new offerings, messaging changes, and emerging trends go unnoticed until they affect your pipeline.
Features
Competitive intelligence that arrives on schedule
The Competitor Market Analysis Agent does the monitoring and summarizing for you. Your team gets business-ready reports instead of a pile of links, so you can spend your time deciding how to respond.
Every channel in one place
The agent checks competitor websites, social media channels, YouTube videos, industry publications, and more, so your team no longer has to visit each one.
A watchlist you control
Your list of competitors lives in Dataverse, making it easy to add a new rival or drop one that no longer matters. The agent focuses only on the companies you choose, so every report stays relevant to your business.
Clear summaries for every competitor
Each report covers new offerings, events, awards, acquisitions, and shifts in how competitors present themselves. Findings are summarized for each competitor and limited to the current reporting period, so your team sees only what is new.
Stay a step ahead of your competition
How it works
From watchlist to briefing
The agent runs on a regular cycle, so new intelligence keeps arriving without anyone having to ask for it. Each report focuses only on activity from its reporting period, giving your team a clear view of what has changed since the last update.
Fresh competitive intelligence, delivered to your inbox
Once your watchlist is set, the agent handles the rest. It gathers activity from approved sources, records what it finds, and sends your team a summary on the schedule you choose.
Each cycle, the agent will:
- Check each competitor on your watchlist across its approved sources
- Record notable activity with its source, building a history over time
- Look across competitors for shared themes, messaging shifts, and market trends
- Deliver a weekly or monthly briefing that is ready to share
Compatibility & requirements
Getting started with the Competitor Market Analysis Agent
The Competitor Market Analysis Agent runs in your Microsoft environment and is set up and supported by Rand Group. We handle the setup, so your team can start receiving reports without building anything.
Before the agent starts reporting, we’ll get these ready:
- A Microsoft Power Platform environment with Dataverse
- Microsoft Copilot Studio and Copilot Credits so the agent can run
- A competitor watchlist tailored to your market
- The public sources the agent is approved to monitor
- Report recipients and a delivery schedule
Why partner with Rand Group?
Built and used by our own team
We created this agent to answer our own competitive questions, and our marketing team relies on its reports. That means the agent you get has already been tested and refined in a real marketing operation.
Tuned to your market
Every market looks different, so we shape the watchlist, sources, and report format around your competitors and goals. With 750+ clients, we have worked across a wide range of industries and know what decision-makers need to see.
Support close to home
Our consultants are based across the United States and Canada, so help is easy to reach as your needs change. We can adjust the agent as you add competitors, enter new markets, or want different insights.
Proven Microsoft AI expertise
Rand Group is a Microsoft Solutions Partner that builds AI agents on Microsoft Copilot Studio for our own business and for clients. We bring that hands-on experience to every agent we deploy, along with ongoing support after launch.
Frequently Asked Questions (FAQs)
What is the Competitor Market Analysis Agent?
The Competitor Market Analysis Agent is an AI agent that Rand Group built in Microsoft Copilot Studio. It monitors competitor marketing across websites, social media, and industry publications, then delivers regular reports on what changed and what it means for your business.
Can we add our own sources?
Yes. Alongside the standard sources, your team can approve other public sites, publications or channels that matter in your market. The agent only monitors sources on your approved list.
How often will we receive reports?
Reports can arrive as weekly updates or as more detailed monthly briefings, depending on how much depth your team wants. We set the schedule and the recipients during setup, and we can change them at any time.
What do the reports include?
Reports summarize new offerings, messaging and positioning changes, events and webinars, awards, hiring, and mergers or acquisitions. They also highlight trends across your market, such as how competitors are talking about AI, so your team can spot opportunities early.
Does the agent use private or confidential information?
No. The agent works only with public information and the sources your team approves. Its findings are stored in your own Microsoft environment, so your competitive intelligence stays within your organization.
Can we choose which competitors and topics the agent covers?
Yes. Because Rand Group built this agent, we can tailor it fully to your needs. We set up your watchlist, choose the sources it monitors, and adjust the reports to focus on the topics that matter most to your team.
Does the agent replace our marketing team's research?
No. The agent handles the time-consuming work of gathering and summarizing competitor activity. Your team still decides what the findings mean and how to respond, with far more time to spend on strategy.