Dynamics 365
Power Platform
Dynamics
Cloud & ProductivityDynamics 365 Business Central for the marine industry
A leading marine and recreational services provider modernized its operations by migrating from Dynamics GP to Dynamics 365 Business Central. With guidance from WebSan Solutions, a Rand Group company, the organization improved efficiency, streamlined reporting, and enhanced customer experiences through automation and cloud scalability.
The Goal
To replace an outdated on-premises ERP with a flexible, cloud-based solution that integrates financials, service management, and ecommerce operations. The company aimed to enable long-term scalability and digital transformation across all business units.
The Outcome
The transition to Microsoft Dynamics 365 Business Central empowered the company to operate more efficiently, make data-driven decisions, and scale with confidence. Seamless integration across departments provided improved visibility, reduced manual work, and enhanced customer satisfaction.
The problem
Before the migration, the company relied on an aging on-premises ERP system that no longer met the pace or complexity of its expanding operations. The marine and recreational services business required seamless coordination between departments handling service management, ecommerce, and accounting — but its disconnected systems prevented that integration.
Manual workflows slowed daily operations and left teams dependent on spreadsheets and redundant data entry. Financial reporting was cumbersome and time-consuming, often requiring manual compilation from multiple data sources. The lack of automation in areas such as expense tracking, collections, and service scheduling led to inefficiencies that impacted customer response times and internal productivity.
Furthermore, as the business continued to grow, scalability became a major concern. The legacy system’s limited flexibility made it difficult to add new capabilities, integrate modern tools, or support remote access — all of which were essential for their evolving workforce and customer expectations.
Disconnected systems impacting operational efficiency
The solution
The transition to Microsoft Dynamics 365 Business Central provided the company with a unified, cloud-based ERP environment that simplified operations and connected every aspect of the business. The implementation replaced manual processes with automation, strengthened reporting capabilities, and integrated specialized tools tailored to their industry needs.
Key solution elements included:
- Seamless cloud migration: Transitioned from on-premises Dynamics GP to Dynamics 365 Business Central to centralize data and streamline operations.
- Automation and integration: Introduced automated workflows to eliminate redundancies and improve accuracy across financials, ecommerce, and service operations.
- Enhanced visibility: Enabled real-time insights into financial and operational performance through advanced reporting tools.
- Specialized apps: Leveraged industry-focused solutions including Jet Reports, ExpandIT Field Service, InsightWorks Counter Sales, Electronic Banking App, Moniroo Expense App, Shopify App, and iSolutions Collection & Payments App to extend Business Central’s capabilities.
- Training and adoption: Delivered comprehensive user training and support to ensure a smooth transition and long-term system success.
This end-to-end solution empowered the organization to modernize its technology stack, strengthen internal collaboration, and lay the foundation for scalable, cloud-driven growth.
The result
The move to Dynamics 365 Business Central resulted in measurable improvements in operational efficiency, visibility, and scalability.
Key outcomes included:
- Increased automation: Reduced manual work and accelerated financial and service operations.
- Data-Driven decisions: Jet Reports delivered faster, more accurate insights into performance.
- Enhanced customer experience: Ecommerce and field service integrations improved responsiveness.
- Future-Ready platform: The scalable cloud environment supports ongoing growth and innovation.
Increased efficiency through cloud automation
Take the next step with Rand Group
Migrating from on-premises to the cloud can modernize your business operations, enhance data visibility, and unlock new growth opportunities. With Rand Group’s proven expertise in Dynamics 365 implementations, we help organizations achieve measurable ROI through strategic guidance, integration, and ongoing support.