Are you maximizing sales opportunities?

In today’s digital world, we have a keen ability to use data and analytics to impact almost every function of our business, and when it comes to maximizing your sales opportunities, the wealth of information available to you cannot be denied.

Clients in similar industries follow related trends, and those trends can help you increase your close rate on new deals while also helping ensure you’re selling to your current clients as much as possible.

In this week’s Technology for Business Success Minute, we explore the world of predictive sales through the use of customer relationship management (CRM) systems and help you uncover more revenue than ever before. By using the rich analytical capabilities inherent in CRM, you can not only identify patterns of behavior, such as the seasonality of goods, but you can quickly and easily identify opportunities to cross-sell and upsell to your current clients.

The ability to engage in predictive sales is one of my favorite parts of utilizing a CRM solution. It helps drive revenues for you through increased sales numbers, but it also helps solidify your organization as a business that cares about their customers. By utilizing the data, you can improve the perception of your organization, leading to a more regular sales cycle and no more missed opportunities.

At Rand Group, we’re experts in using technology to impact business success. Contact us if you would like to learn more about predictive sales options within CRM. We can help you maximize every opportunity in every interaction.