What is the new name of Dynamics 365 Marketing?

Recently, Dynamics 365 Marketing has undergone a rebranding and is now called Dynamics 365 Customer Insights – Journeys. It’s important to note that for existing customers this change is only in the name and not a merge between or within apps. The Marketing app functionality remains the same, offering outbound and real-time modules. For new customers, Microsoft’s focus will be solely on Dynamics 365 Customer Insights – Journeys, providing a modern and efficient approach to customer engagement. The company remains committed to providing businesses with powerful tools to deliver personalized experiences that drive growth and foster stronger customer connections.

Microsoft invites customers to fully transition from outbound to Dynamics 365 Customer Insights – Journeys over the next year. The advanced and upcoming AI features exclusively focus on Dynamics 365 Customer Insights – Journeys and have surpassed traditional outbound marketing in functionality, effectiveness, and usability testing results. Starting in August 2023, new customers will only be able to access Dynamics 365 Customer Insights – Journeys. Current customers provisioning new environments will also get Dynamics 365 Customer Insights – Journeys by default. However, they can add outbound using a self-serve experience if necessary.

If you are wondering why you should transition to Dynamics 365 Customer Insights – Journeys, it is because this marketing solution integrates AI technologies while enhancing traditional outbound scenarios. This solution offers many benefits to deliver engaging B2C and B2B experiences. With Customer Insights – Journeys, businesses can leverage AI to do more with less, target the right audience, generate engaging email content, and receive image recommendations.

Moreover, this solution offers several innovative Copilot capabilities that allow users to efficiently rewrite existing content, create new journeys, prevent messages from being sent during unwanted times, and effortlessly style emails and forms based on website design. Customer Insights – Journeys has increased its capacity to allow marketers to reach up to 100,000,000 contacts or leads and send up to 300,000,000 messages monthly, which is more than three times the previous outbound marketing limit. With this added capacity, marketers can now deliver personalized experiences at scale and expand their customer base in new markets, reach additional geographies, promote new products, or expand their prospective customer pipeline to achieve higher sales targets.

Customer Insights – Journeys also allows businesses to optimize every interaction with seamless integration with Dynamics 365 Customer Insights – Data. It enables enterprises to craft journeys for contact and lead entities in Dataverse, instantly react to customers’ actions, refine audience targeting with advanced segmentation capabilities, and deliver messages through out-of-the-box text messages, push notifications, custom channels, and AI-powered channel optimization. This solution also offers hyper-personalization features like dynamic text and no-code conditional content to support 1:1 targeted, responsive campaigns tailored to individual preferences.

Finally, Customer Insights – Journeys enables businesses to unify sales and marketing. It allows companies to easily create powerful registration forms, identify leads, organize events, or create nurturing journeys. The deep integration of Customer Insights – Journeys and Dynamics 365 Sales enables businesses to align their efforts with sellers by sharing a unified timeline of customer activities, seamlessly transferring qualified leads to the sales team, or engaging sales representatives within the customer journey at the right time. Businesses can also continuously optimize their marketing efforts by using AI-powered attribution analytics to understand how their marketing activities contribute to their defined milestones. With Customer Insights – Journeys, businesses can scale their operations, leverage business units, and brand profiles, and reach up to 100 million marketing contacts.

As part of Microsoft’s ongoing commitment to delivering cutting-edge solutions, Dynamics 365 Marketing has recently been rebranded as Dynamics 365 Customer Insights – Journeys. This change represents a significant evolution in the platform’s capabilities, providing businesses with a powerful and modern tool to manage customer journeys more effectively. The new rebranding enhances the platform’s features and integrates seamlessly with the broader Dynamics 365 suite. If you’re looking for a comprehensive solution to manage customer journeys and interactions, Microsoft Dynamics 365 Customer Insights – Journeys is an excellent platform to consider. Its cloud-based capabilities, enhanced features, and integration with other Microsoft tools make it a compelling choice for businesses of all sizes.

If you’re interested in using Dynamics 365 Customer Insights – Journeys, as a new user, you can explore the various functionalities and features and start by creating a journey or sending a quick email. However, for current users already using outbound, Microsoft recommends beginning progressively with Customer Insights – Journeys. By running new journeys and gaining confidence while training and troubleshooting any issues, businesses can smoothly transition to Dynamics 365 Customer Insights – Journeys. Contact Rand Group today to learn more or for assistance in transitioning to Dynamics 365 Customer Insights – Journeys.