Focus On Connecting Your Customers, Not Your Systems

Broken processes and disparate information can make tracking sales and building customer relationships an impossible task. To help resolve these issues, Rand Group has a dedicated CRM practice with extensive industry experience focused on centralizing your sales, marketing, and service data. As a top tier Microsoft Partner, one of the products we recommend is Microsoft Dynamics CRM.

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When your business is built on people and relationships, you should invest in the technology to help manage and support those areas. Customer Relationship Management (CRM) software combines business processes, …

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Microsoft Dynamics CRM That Grows with Your Business

Every customer interaction is an opportunity to improve retention rates, increase sales, and build customer loyalty. Microsoft Dynamics CRM is a cloud-based solution for fast growing companies focused on optimizing their sales pipeline, gaining deeper insights to improve customer service, enhancing employee collaboration, facilitating transparency, and ultimately, driving productivity and profitability.

Here are some of the benefits of implementing and adopting a CRM system into your business operations:

  • Sales Pipeline Optimization:

    Increased sales pipeline, reduced lead-to-close time frame, increased probability of winning

  • Productivity:

    Increased selling time, increased time to service accounts

  • Client Satisfaction:

    Current and correct information and knowledge at your fingertips enable immediate action to be taken for an improved response rate. Whether its professional data or personal information, such as birthdays, client relationships are maximized.

  • Collaboration:

    A single repository accessible by any type of device, enables entity relationships to be managed in a holistic way and provides for a single version of the truth accessible by all sales teams (inside sales, outside sales, ecommerce) in any corner of the globe.

  • Upsell/Cross-sell:

    Enable opportunities for upselling and cross-selling to be easily identified with access to client history, purchases, and usage types. Take action on insight and see an increase in average revenue per client.

  • Predictive Analysis:

    Ability to monitor usage and behavior patterns overlaid with key market data to identify those accounts/individuals with a higher propensity to purchase.

  • Business Optics:

    Sales and cost are the key vitals for any business. Clear optics into the sales pipeline is key to predictable, sustainable and profitable growth.

Video: Driving Sales Productivity with Microsoft CRM

Increase time with customers, shorten sales cycles, increase close rates, and achieve real-time insight.

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Upgrade to Dynamics 365 for CRM

Make every client contact count by building continuous customer dialogue with real-time information available to your sales team from any device at any time of the day. With Microsoft Dynamics 365 for CRM, you can choose to implement the full solution or start small with one or two applications. The full Dynamics CRM solution is available in separate modules through Microsoft’s newest cloud platform, Dynamics 365. Companies can build the system they need by choosing from the following fully-integrated applications:


Includes pipeline management, lead handling, predictive sales, sales performance.

Customer Service

Includes inside sales, customer support, customer lifecycle management, customer retention.

Field Service

Includes smart scheduling and routing, service call management, mobile field enablement, optimized resource utilization.


Campaign and resource management, lead management, account based marketing, event management, sales collaboration.

Microsoft Dynamics CRM with Rand Group

Understanding your current customers is an important step in getting the right information to identify new prospects and increase your customer base. At Rand Group, we have a certified team of CRM consultants to help better connect you to your customers, helping you manage those relationships more effectively with technology to ultimately free up your time for sales and strategy.

Not sure if Microsoft Dynamics CRM is the right solution for your company? Rand Group provides complete software assessment services to evaluate your current management solution and help you understand the full business impact of making a change. Learn about our CRM assessment services today.